Do you know about Google Domestic Trends & what can you learn from it?

Can it be used as a leading indicator?

Google has tonnes of data. They now started a whole bunch of domestic (being US only for now) trend indices. These indices start with a value of 1 on the first of January 2004 and are displayed as a 7 day moving average. You can play around with these and compare it to certain sector in the stock market to see whether the google searches are a good predictor of what is going to happen in the market. Brilliant. They currently have 27 indices.

Index overview

We ran through all the indices and briefly commented on its LT (long term) trend since inception 14 years ago. Oh, and we show you which search terms are included in each index, so you can get a better feel for it. For the latest charts and figures, hop on to domestic trends. You can even grab the data in CSV format. Have fun.

Indices below.

Advertising & marketing

LT trend show a decline since inception. The Google Unemployment Index tracks queries related to “unemployment, food stamps, social security, edd, disability” and so forth.

ADVERTISING

Air travel

LT trend shows it fell till 2012 and is on the rise ever since. The Google Air Travel Index tracks queries related to “airlines, southwest, flights, airline, united airlines” and so forth.

AIR TRAVEL

Auto buyers

LT trend shows a steady decline since inception. The Google Auto Buyers Index tracks queries related to “cars, kelly blue book, auto, used cars, toyota, autotrader” and so forth.

AUTO BUYERS

Auto financing

LT trend shows a decline from 2004 to 2015 but an uptick in the last 2 years. And it makes sense that auto financing has been declining together with a decrease in auto buyers. The Google Auto Financing Index tracks queries related to “lease, mileage, loan calculator, auto loan, car payment” and so forth.

AUTO FINANCE

Automotive

LT trend has been declining till 2013 but recently had a big move up. Could this be interest in greener cars? Interestingly, ‘auto financing’ seems to be more correlated to ‘automative’ than to ‘auto buyers’. The Google Automotive Index tracks queries related to “car, ford, honda, toyota, dmv, autozone” and so forth.

AUTOMOTIVE

Business & industrial

LT trend shows a slow decline for the 10 years ending 2014 but then a massive spike upwards. The Google Business and Industrial Index tracks queries related to “ups, new, water, usps, paypal, staples, dow, mypay” and so forth.

BUSINESS & INDUSTRIAL

Bankruptcy

LT trend peaked in late 2008 (on December 30, 2008, the Case-Shiller home price index reported its largest price drop in its history). The Google Bankruptcy Index tracks queries related to “bankruptcy, chapter 7, chapter 11, garnish wages” and so forth.

BANKRUPTCY

Commercial Lending

LT trend shows a decline from 2004 till 2012 and then an increase in the last 5 years. The Google Commercial Lending Index tracks queries related to “business credit, business loans, business credit cards, ge capital” and so forth.

COMMERCIAL LENDING

Computers & electronics

LT trend shows a strong decline up until 2014 where there was a big spike up, but it has been going down again since then. The Google Computers & Electronics Index tracks queries related to “windows, mac, hp, ipod, google, dell, sony, xbox” and so forth.

COMPUTERS

Construction

LT trend shows a slow decline till 2014, followed by a massive jump and it has been climbing ever since. The Google Construction Index tracks queries related to “construction, doors, concrete, wood, lumber, heat, bridge” and so forth.

CONSTRUCTION

Credit cards

LT trend was flat up until 2009, then a rainbow incline & decline (that peaked in Dec-2013) and now it is going down again. The Google Credit Cards Index tracks queries related to “chase, card, credit card, capital one, american express” and so forth.

CREDIT CARDS

Durable goods

LT trend shows an increase over the last 5 years. The Google Durable Goods Index tracks queries related to “vacuum, appliances, refrigerator, ge, sears, keurig” and so forth.

DURABLE GOODS

Education

LT trend shows big seasonality (intra-year changes), but very little has happened in the long run as it has been rather flat since inception. The Google Education Index tracks queries related to “college, education, test, academy, barnes and noble, harvard” and so forth.

EDUCATION

Finance & investing

LT trend shows a slight decrease till 2013 and a very gradual up since then. The Google Investing Index tracks queries related to “stock, gold, fidelity, oil, stock market, scottrade” and so forth.

FINANCE & INVEST

Financial planning

LT trends is showing a steady decrease since inception. The Google Financial Planning Index tracks queries related to “schwab, 401k, ira, smith barney, fidelity, roth 401k” and so forth.

FINANCIAL PLANNING

Furniture

LT trend looks like a hammock, with the lowest point in 2011 and been on the increase since then. The Google Furniture Index tracks queries related to “furniture, lighting, clock, chair, carpet, ikea” and so forth.

FURNITURE

Insurance

LT trend shows a steady decline since inception, with a big drop in 2014 and sideways since then. The Google Insurance Index tracks queries related to “insurance, health insurance, life insurance, blue cross, state farm, geico” and so forth.

INSURANCE

Jobs

LT trend shows a slight increase since inception. The Google Jobs Index tracks queries related to “jobs, resume, salary, career, interview, employment” and so forth.

JOBS

Luxury goods

LT trend shows a steady decline since inception. The Google Luxuries Index tracks queries related to “cartier, montblanc, replica, luxury, rolex, caviar” and so forth.

LUXURY GOODS

Mobile & wireless

LT trend is sideways to up, with a massive spike in mid 2014. The Google Mobile & Wireless Index tracks queries related to “iphone, verizon, blackberry, phone, samsung, apps” and so forth.

MOBILE

Mortgage

LT trend show mortgage searches has been going down recently (the last 4 years), showing the inverse of what is happening with the real estate and rental searches. The Google Mortgage Index tracks queries related to “mortgage, wells fargo, mortgage calculator, mortgage rates, foreclosure” and so forth.

MORTGAGE

Real estate

LT trend also looks like a hammock with the bottom in 2011 and a rapid increase since then. The Google Real Estate Index tracks queries related to “real estate, homes, apartments, realty, florida, zillow” and so forth.

REAL ESTATE

Rental

LT trend shows a steady increase since just after inception and it is gathering momentum. The Google Rental Index tracks queries related to “apartments, rent, apartments for rent, craigslist ny” and so forth.

RENTALS

Shopping

LT trend is 100% flat until 2014 when jumped to a higher level and has been running sideways from there. The Google Shopping Index tracks queries related to “ebay, walmart, shoes, amazon, coupons, ipod” and so forth.

SHOPPING

Small business

LT trend has been coming off since inception and has flat-lined over the last 2 years. The Google Small Business Index tracks queries related to “small business, make money, franchise, work from home, chamber or commerce” and so forth.

SMALL BUSINESS

Travel

LT trend shows that travel has come off steadily, but made a new highs & lows for the last 2 years. The Google Travel Index tracks queries related to “airlines, hotels, beach, southwest, las vegas, flights” and so forth.

TRAVEL

Unemployment

LT trend is flat throughout, except for the uptick during 2008 to 2013 (with a huge peak in 2010). The Google Unemployment Index tracks queries related to “unemployment, food stamps, social security, edd, disability” and so forth.

UNEMPLOYMENT

Over to you. Play around, find some correlations, look for reliable leading statistics and share your findings with us.

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